@alicegreenleaf. It was all about Tolkien and The Hobbit movies and I met tons of people through that, every time I shared something I easily received some interactions.
Then I created my own blog and things changed, since I started promoting my posts, sharing personal stuff, tweeting about Marvel/Harry Potter/other fandoms and people started disappearing, even if my followers number was still growing, I rarely received retweets and/or comments to my tweets.
It made me feel sad, because I was really trying to do a good job with my blog and my social media accounts and implemented a bunch of strategies for tweeting at the right moment of the day to engage more followers and invite more people to visit my blog. But all that effort for nothing. I’ve recently tried to share some photos from my Instagram tagging them just #TolkienCollections (thanks IFTTT for automating the process!) and bam! Likes and retweets like two years ago.
The reason why is easily understandable: I started as a Tolkien-themed account, my tweets were mostly about Middle-earth, The Hobbit, LOTR and people followed me because they liked that stuff. Then I started sharing blog posts and other less personal random things and now I totally get why nobody interacts with me anymore. I lost my niche.
Case study. Amy Radcliffe, known as @amy_geek on Twitter, is a writer and blogger with an insane passion for Star Wars and Disney stuff. She blogs about pop culture and you can definitely spot her niche: geek/nerd stuff + Star Wars. Amy recently created a new blog, Make Mine Mouse, about all things Disney and she connected another Twitter account, in order to not spam her own with princesses and mice.
My own case. So, what should I do? In my opinion, I should create another Twitter account for my blog and my various interests, like business advice, blogging tips, social media strategies and return to a Tolkien-themed flow on my personal profile @alicegreenleaf. Unfortunately I don’t have tons of hours per day and running two Twitter profiles would be incredibly challenging to me. So, I decided to reduce the amount of tweets concerning blogging, marketing and so on and sharing again a bunch of Tolkien-related stuff. It will probably affect the traffic on my blog, but I like to try new strategies.
UPDATE: you can follow my blog now at @thegeekyburrow! Yes, I caved and I created a new profile and it totally worth it. People follows me and interact with me because we share the same passions. TweetDeck + Buffer help me managing my two Twitter profiles.
What do you think about that? Did you ever experience something like that? Feel free to comment below!